*920*301#
Telecommunication Business Investment Proposal
Ghana · Mobile payments and digital products
Prepared by Richard Tetteh, Head of Planning
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Introduction
A fintech telecommunications company changing how Ghana pays
*920*301# is a mobile payment platform for fast, secure and convenient transactions from any handset. We bring the digital products people already buy every month — airtime, data, bills, insurance, fuel — into one place that works on every network.
Who we serve
Everyday mobile users, the merchants who resell to them, and companies running digital promotions.
What we are
Facilitators between product providers and the market.
What we do
Retail digital products over a USSD code and a web page.
Where we are
Nationwide across MTN, Telecel and AT.
Executive Summary
One USSD code for every digital product on every network in Ghana
GH₵ 150k–200k
Funding sought to enter the market at scale
All networks
MTN, Telecel and AT — smart phone or small phone
No data
Customers dial the code; internet access is not required
About Us
Built and self-funded to first launch
We are the facilitators between the companies that supply digital products and the Ghanaians who buy them every day — a USSD app and a web page that retail those products on all networks.
01
Richard TettehHead of Planning; raised the early-stage funds for the business
02
Nelson MonneyCo-founder; supported the initial capital and build
03
Collins Mustapha AkanbiDeveloper; builds and maintains the USSD platform and web page
Mission & Vision
Mission
To put every digital product one dial away, so that any Ghanaian with any phone can pay quickly, securely and be rewarded for it.
Vision
To become the platform Ghana reaches for first for digital payments, and to grow with the merchants and partners who sell alongside us.
The Platform
Two front ends, one payment platform
*920*301#
Dial from any handset on any network. Works without data, so the customer base is every mobile phone user in the country.
Web page
One tap on a shared link for smartphone users, merchants and business accounts running promotions.
Our Services
Three lines of business on one platform
Digital product retail
Airtime, data, TV bills, utilities, insurance, loans and investment sold over *920*301# and the web page, on all networks.
Business promotions
Because stores and businesses retail our products, we reach a wide customer base and package digital products for company promotions.
Fuel coupons
We generate and sell coupons redeemed at partner filling stations, settled monthly on commission.
Product Range
What a customer can buy today
Airtime & data
Recharge cards
TV bills — DStv, GOtv, StarTimes
ECG & Ghana Water
Vehicle insurance
Investment
Loans
Fuel coupons
Business promotion packages for companies sit alongside the retail range.
Market Analysis
Our customer is any mobile phone user in Ghana
Merchant retail
Provision shops, supermarkets, malls, marts, pharmacies and general retail resell our products.
Affiliate marketing
Individuals earn on the sales they bring, extending reach without fixed cost.
Business packages
Companies buy digital products in bulk to run their own customer promotions.
Plan of Action
Reaching the customer, then keeping them
Getting to market
Flyers
Marketers
Stickers
Billboards
Social media
Radio & TV ads
Dance activations
Merchant signage
Every transaction earns points
We return part of our commission to the customer as reward points. It sets us apart from competitors and brings repeat business and recommendations.
Revenue Model
Commission on every product we facilitate
Product
Partner
Commission
Airtime & data — MTN
Prymo / Datamart
4–10%
Airtime & data — Telecel, AT
Prymo / Datamart
5–10%
Recharge cards
Prymo
4–5%
TV bills — DStv, GOtv, StarTimes
Interpay
0.5–5%
Vehicle insurance
Unique Insurance
12–25%
Loans
NIB
1–5%
Fuel coupons
Star Oil
1–5%
Investment
—
1–3%
ECG & Ghana Water — value added
Interpay
0.5%
Fuel Coupons
A second revenue line with the oil marketing companies
Generate
We issue coupons on the platform and sell them to customers and companies.
Redeem
The customer redeems at the pump; the attendant confirms at the filling station.
Commission
The oil company pays a percentage of the coupon face value redeemed.
Settle
Monthly payment within 30 days of invoice, against a dashboard both parties monitor in real time.
Operating Costs
A thin, mostly variable cost base
GH₵ 0.01–0.02
Per prompt on *920*301# — Nalo Solutions
GH₵ 500
Yearly USSD code rental — Nalo Solutions
1.2–1.5%
Payment aggregation on all transactions — Interpay
Use of Funds
Where the investment goes
Area of investment
Amount
Value on platform for airtime and data
GH₵ 20,000–50,000
Cash deposit for fuel coupons
GH₵ 50,000
Laptops (3) and phones (6)
GH₵ 18,000
Billboards, at least two
GH₵ 10,000
Payment to programmer
GH₵ 10,000
Marketing staff, three months
GH₵ 6,000
Flyers
GH₵ 5,000
The budget can be scaled down with the investor working hand in hand with the team and still meet the requirements of the industry.
Revenue Outlook
GH₵ 5,000–19,000
expected monthly in the first quarter
Once we are identified and positioned in the industry we expect to double and keep increasing. With sufficient funding we grow faster — the airtime and data float must never run out, because a failed transaction loses the customer and the revenue with them.
Team & Next Steps
Building the team that runs the company
Hire professionals
Experience in the digital and telecommunications space, brought in as the platform scales.
Mentors and advisers
Industry guidance on partnerships, compliance and pricing as the product range widens.
Hire for soft skills too
Adaptability, communication, decision making and open-mindedness. A team that works together well makes a successful company.
Exit Strategy
Valued on the financials at the time of exit
Sell shares as we grow
We examine the company financials to determine a fair value, and sell shares while the business is profitable.
Liquidate if it turns
If the company is losing money we liquidate at a fair value rather than hold the position.
The Ask
GH₵ 150,000–200,000
To fund platform float, the fuel coupon deposit, equipment and market entry for *920*301#.